Most companies have a few people that know exactly what is going on in the market. Few companies monitor their markets in a structured way.
Insensis helps businesses to set up a professional market intelligence or competitor intelligence system.
Investopedia describes competitor intelligence as "information collected by a company about rival businesses and markets, which may then be analyzed to create more effective business strategies moving forward. By definition, competitive intelligence assembles actionable information from diverse published and unpublished sources, collected efficiently and ethically. Ideally, a business successfully employs competitive intelligence by cultivating a detailed enough portrait of the marketplace, that it may anticipate and respond to challenges and problems before they arise.
Contact us if you want to set up a competitor intelligence system in your company.