SmartSearch Workshop

In-company workshop

Save time and money in research!

The purpose of the workshop is to share expert  approaches with everyone who is starting a career in strategy and business development.   


The SmartSearch workshop is interactive: attendees are encouraged to  take part in exercises and ask questions of the instructors and each other.


Key topics 

  • How to go beyond the first page of most search engines and enter the Deep Web
  • How to start and prepare your search project  (issue tree, terminology list)
  • How to choose the best methodology to find the best results
  • How to identify and interview experts
  • How to identify and evaluatie online and offline sources
  • How to optimize your research budget
  • How to control the quality of your research finding

Practical Information


This workshop is available as an in-company training at your premises.





Who should attend?

  • Internal sales and business development employees or starting business development managers with business sales responsibility
  • Analysts and internal consultants in strategic departments of companies looking to enter new business markets or working on geographic expansion
  • New and future analysts in private equity firms
  • New and future strategy consultants or strategy research analysts working on mergers&acquisitions, strategic partnerships, business development

Who are your trainers?


Anja Chemnitz Thygesen is an industry and market analyst with 18 years background in market research and competitive intelligence (AT Kearney, Quartz, ACT Knowledge). She is an expert interviewer and has experience in a multitude of industries (health, food, consumer goods, machinery and equipment,...). She is fluent in Scandinavian languages and English.



Irene Koren
has over 20 years of experience in managing pan-European research projects (McKinsey&Co, Roland Berger Strategy Consultants, Insensis research agency,...). She has done projects in multiple industries. Her focus lies on networked industries, pharmacy, machinery and equipment. She knows a lot about digital research solutions, and knows how to use these in combination with traditional research techniques. She speaks French, German, English, Dutch, Italian and Slovenian.